"How LO Can You GO?"
A top-notch piece investigating the (ugly) truth behind cheap logo design. The uphill battle of the creative (individual and agency) defined.
Rebrand exploration developed as Creative Director for The Sumner Group. The original is here.
Logo exploration and tagline concept developed as Creative Director for The Sumner Group.
How creativity really works.
What's a Picture Worth? Money.
Interviewed for this article.
